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Keeping customer reviews organized and ready-to-use can be tough for busy business owners. Our testimonial program gives you a step-by-step method for gathering reviews, getting the information you need to use them, and putting them to good use - giving you a system that works each and every time! It is one of the easiest business systems you will ever use and will take your marketing to a whole new level.
We will help you get started and make sure you are making the most of what happy customers have to say about your business.
More than ever, customers are looking for solid information they can trust to help them make decisions before spending their hard-earned money. Online testimonials make an impact and are one of the most powerful tools when it comes to consumer decision making. Having online testimonials or online reviews for your company is not just a smart option for your business – it is a necessity.
1. Educate yourself on the importance of having customer reviews.
Your online reputation is tied to customer reviews because they work as a basis for other potential clients in determining whether to do business with you or not. So if you were not able to gather a lot of customer reviews in the past, now would be the time to improve that.
2. Prepare to ask customers for a review when things go back to normal.
If you have a Google My Business listing, you would know that Google has temporarily turned off the tool’s function to leave new reviews, reply, or answer questions from customers. While this limitation is in place, you can think of various ways you can ask customers to leave reviews on your page once it gets lifted.
3. Draft answers to frequently asked questions.
Take this opportunity to draft answers to some of the most frequent queries from customers on your business page. Find out what they want to know and provide the answers when you can. Having a draft ready makes it easier to address their concerns once the tool becomes fully functional again.
4. Explore other ways to improve your online presence.
There are plenty of other platforms where you can make your presence felt other than Google. Take advantage of this time to create or update your social media pages so people do not forget about you while they also take a break at home. Constantly share relevant posts on your pages to remain within people’s radars.
1. Educate yourself on the importance of having customer reviews.
Your online reputation is tied to customer reviews because they work as a basis for other potential clients in determining whether to do business with you or not. So if you were not able to gather a lot of customer reviews in the past, now would be the time to improve that.
2. Prepare to ask customers for a review when things go back to normal.
If you have a Google My Business listing, you would know that Google has temporarily turned off the tool’s function to leave new reviews, reply, or answer questions from customers. While this limitation is in place, you can think of various ways you can ask customers to leave reviews on your page once it gets lifted.
3. Draft answers to frequently asked questions.
Take this opportunity to draft answers to some of the most frequent queries from customers on your business page. Find out what they want to know and provide the answers when you can. Having a draft ready makes it easier to address their concerns once the tool becomes fully functional again.
4. Explore other ways to improve your online presence.
There are plenty of other platforms where you can make your presence felt other than Google. Take advantage of this time to create or update your social media pages so people do not forget about you while they also take a break at home. Constantly share relevant posts on your pages to remain within people’s radars.
Online reviews are an essential part of any business’s success, but they are especially useful for law firms. Before a client even contacts you, they want to gather information and get a feel for your reputation. Referrals from previous clients is the best way they can get a sense for whether or not you are going to be able to help them with their legal issue. And online reviews are the most convenient tool they have for researching.
But how do you get more reviews? Isn't it awkward and uncomfortable to ask clients for reviews?Though it might seem daunting, creating a system for collecting online reviews and sharing what satisfied clients had to say about your firm makes the entire process easier.
What should your process include?
The most obvious thing you will need to do is the first thing you will need to do when it comes to getting client reviews: ask for them. Any time you finished working with a client and the experience was average or better for both of you, ask for a review.
Sending an email to previous clients is one of the best ways to get in touch with them and ask. You can point them via a link in the email to a variety of different websites, but it is best to start with Google. Google gives them instructions for leaving a review on your Google My Business page and the review they will pop up in search results when future clients look for law firms like yours.
Google is only one option, though. You will also want to build up your collection of reviews on sites like Avvo.com, Lawyers.com, Yelp, Yellow Pages, Better Business Bureau and more. The more places glowing information can be found about your firm online the better.
Finally, double check your state’s ethics rules concerning reviews and how you ask for them. Most of what you do to solicit reviews will be fine, but it does not hurt to safeguard your efforts and make sure you are operating within the letter of the law.
Looking for more tips for getting reviews? Give us a call!
EasyReviewSite is the world’s most powerful review platform. Every heartfelt review helps create ever-improving experiences for both people and companies.