Why Garage Door Repair Companies in Bergen County, NJ, Should Value Customer Feedback
Garage door repair in Bergen County NJ is a lot easier if you have online reviews and testimonials to back you up. Below is why customer feedback is so important and how it can help your business succeed.
Use customer feedback for marketing purposes.
You can use happy customers’ words to market your business. It’s free advertising! Whether you put the review on your website, share it on social media, or use it in an email campaign, you’re getting the word out about how great your company is—and potential customers will notice. Even if you don’t quote the entire review, you can still highlight a satisfied customer’s main points to show what kind of experience others have had with your business.
If you’re like most people, you rely on online reviews to help you make crucial decisions – like choosing a garage door repair company. After all, you want to be sure that the company you’re hiring for is reputable and has the expertise to do the job right. Fortunately, many sites now offer reviews of local businesses, including garage door repair companies. These reviews can be an excellent way for potential customers to learn about a company’s work without bias. In addition, many of these sites allow customers to leave their reviews, giving you even more insight into the quality of the company’s work. So if you’re looking for a garage door repair company, check out online reviews first—they might be the key to finding the perfect company for the job.
Present evidence from social sources
Social proof in the form of online reviews can significantly increase sales by reassuring potential customers that they made the right choice by choosing your company. Customers aren’t going to believe all you say about your company; let’s be honest about it. Yet, nothing beats the impact of a reference from a friend or colleague. If you’re still not convinced, here are some more numbers for you:
According to a study by BrightLocal,
“90% of consumers read online reviews before visiting a business, with 88% trusting those reviews as much as personal recommendations.”
That’s nearly 9 out of 10 customers! Also, consider that most customers will only take the time to write a review if they have had an exceptional experience with your company.
Think about it this way: if you’re looking for a new restaurant to try and one has 4-star reviews on Yelp while the other has 3.5 stars, which one are you more likely to choose?
The answer is obvious; the same goes for choosing a garage door repair company.
Some may try to downplay the importance of online reviews, but they are simply ignoring the facts. The numbers don’t lie; if you pay attention to what customers say about your company online, you’re taking advantage of a valuable opportunity to improve your business.
Make it easy for customers to leave reviews.
If you want to increase the number of online reviews for your business, make it easy for customers to leave them. The best way to do this is to create links on your website and social media pages that lead directly to your review profiles on sites like Google, Yelp, and Angie’s List.
You can also include links in your email signature and send follow-up emails after jobs are completed that thank the customer for their business and include a link to leave a review.
Ask customers to refrain from writing positive reviews.
This should go without saying, but don’t ask customers to write positive reviews about your company. That’s a surefire way to get yourself into hot water with the review sites and damage your credibility.
The best way to encourage customers to leave reviews is to provide excellent service and make it easy for them to do so. The rest will take care of itself.
Respond to all reviews, both positive and negative
When customers take the time to write a review, whether it’s positive or negative, you should always respond. This shows that you value their feedback and are willing to engage with them openly and honestly.
If a customer leaves a positive review, thank them for their business and tell them you’re happy to have helped. If they leave a negative review, explain what may have gone wrong and invite them to reach out to you directly so you can resolve the issue.
In both cases, make sure your response is professional and courteous. This is your chance to show potential customers how you handle customer service issues, so make the most of it.
Encourage customers to leave reviews.
The best way to get more online reviews is to ask for them. Please include a link to your review profiles on your website, social media pages, and email signature, and don’t be afraid to mention it when you’re talking to customers in person.
If you give great service and make it easy for customers to leave reviews, your online presence will grow quickly.
The bottom line
Online reviews are an essential part of any business, especially one that provides services like garage door repair in Bergen County, NJ. Customers trust reviews as much as personal recommendations, so if you pay attention to what people say about your company online, you’re taking advantage of a valuable opportunity to improve your business.
Customers feel more confident in your business if they read positive evaluations online. The data supports this assertion. Eighty-four percent of customers trust online reviews as much as personal recommendations. Furthermore, 70% say positive reviews make them more likely to use a local business.
Conclusion:
In conclusion, companies that fix and install garage doors in Bergen County, NJ, should value customer feedback because it helps build trust, boosts sales, and gives them free marketing materials. Positive online reviews show potential customers that your business can be trusted and is a good choice. Also, you can use the words of happy customers to market your business through different channels, such as your website, social media, or email campaigns. All of this leads to more business for you! So don’t underestimate the power of a good review—encourage your happy customers to leave one today.
